Who We Are: History


M2 Partner’s (M2) focus is on improving how people, process, data & technology work together to drive marketing success. Since the firm’s beginning in 2011, the team has dedicated themselves to implementing marketing automation and data management solutions that provide value for clients.



M2 was founded by Jill M. Speirs, who has built the firm into a global practice focused on Marketing Automation, Data Management, Asset Management, Analytics Solutions as well as Strategic & Support Services to B2C & B2B Clients.


In 2012, M2 began providing Marketing Automation solutions & services to marketers. Specifically, Campaign Management through a strategic partnership with Neolane.


Since the acquisition of Neolane by Adobe in 2013, M2 has been a partner of Adobe’s. The more than decade long relationship has resulted in M2 being recognized as a premier implementation partner.


As of 2017 the M2 team has expanded globally – operating in the US, Canada, Europe, and Morocco. We have worked in Retail, Publishing, Automotive, Research, Health, Financial Services, Insurance, Entertainment, Energy, Telco and Education and many other business sectors.


Our continued focus is aligning B2C & B2B strategies, business processes, data management & channel execution with Adobe’s “Best of Breed” technology solutions. Since 2019, M2 has moved beyond Adobe Campaign and successfully expanded across many Adobe Experience Cloud offerings including: AEP & RTCDP (Data Management), Adobe Campaign, Adobe Journey Optimizer & Adobe Target (Marketing Automation), AEM – Assets (Digital Asset Management), AEM – Sites (Website Build), Adobe Customer Journey Analytics & Adobe Analytics (Analytics), and Adobe Commerce (E-Commerce).


To discover more about how M2 Partners can transform your business with best-in-class Adobe Experience Cloud solutions, visit our website or contact us directly at [email protected].

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