Data Management
Organization still face three key challenges, customer data is not collected, stored & managed in one solution, no single view of the customer, and an inability to access the data in real-time for real-time personalized customer engagement.
Marketing Automation
Businesses look to marketing automation solutions to address some of the following issues: customer data is not unified in one solution but is sitting in multiple separate ones, different tools used between departments do not integrate data properly, having multiple tools leads to inefficient manual processes, loss of real-time insights due to these disconnects.
Asset Management
With regards to asset management, some key areas of concern for marketing teams are: risk of loss of corporate assets, poor quality control, team members collaborating in too many different tools, lack of visibility into your assets, no real time information and decreased productivity. Top tools eliminate this business disruption by allowing you to house all of your activities on one platform with endless customizability and control.
Website Build
Companies look to new Website building solutions for some of the following reasons: current website has limited capabilities, difficulty managing digital assets, slow page load and mobile responsiveness, poor SEO metrics, poor team collaboration due to lack of centralization and overreliance on IT departments for code.
Analytics
Analytics solutions address key issues for marketing such as: lack of confidence in reports, inability to access real time insights and data to make timely decisions, long wait times for data preparation.
E – Commerce
You may be looking for new commerce solutions to tackle some of the following challenges: slow loading website, lack of product information, complex checkout process, lack of payment options, poor customer support, poor management of returns and deliveries.