M2 was founded in 2004 by Jill M. Speirs. Since 2011, M2 has built a global consultancy practice focused on solutions & services for the Marketer specifically, in the areas of data management, marketing automation & analytics.
In 2011, M2 began providing Marketing Automation solutions & services
to the marketer specifically, Campaign Management through our strategic partnership with Neolane. Since the acquisition of Neolane by Adobe in 2013, M2 has continued to offer our clients best of breed marketing automation solutions & services specifically, Adobe Campaign & integration with other Adobe Marketing Cloud solutions.
Our team is global - we are in the US, Canada & Europe. We have worked in Retail, Banking, Insurance, Energy, Telco and Education and many other business sectors. Our expertise and skills cross both business & technical: strategy, business improvement, project management, technology solution selection, design and implementation, data management, analytics, and solution training.
"We are in the crawl, walk, run mode, walking at a swift pace now after 8 months post implementation. Our partnership with M2 was integral for the success of the initial implementation and they continue to be critical as we work to increase our use of automated campaigns, advanced segmentation using web behavior, and personalization of our content ."
"M2 Partners played an invaluable role in helping us implement Adobe Campaign. By providing a step by step methodology of business requirements gathering, campaign design & testing as well as customized training. Jill & her highly skilled team greatly simplified our implementation process, responding to all questions & requirements, no matter how complex. I'd highly recommend M2 to any organization desiring a full-serve, personable implementation partner."
"M2 Partners was the perfect integration partners for Adobe Campaign Standard! I loved their meeting schedule and they were always quick to respond to any one- off emails I would send their way. They definitely took work off my plate by taking on the role of project manager-I didn’t have to manage them – they managed us and kept us on track. They were patient with us by answering all of our questions. Their knowledge and expertise was very valuable to us and we plan to continue this relationship further, past integration!”
" M2 has been a critical partner for the successful implementation of Adobe Campaign into our organization. The team took a leadership role to drive all stages of set up, data flows, and initial campaign executions. They came with a very thorough and methodical approach to implementation, trained our team, and helped us understand what it would take to set up our internal organization for success utilizing this powerful and complex tool. After the initial implementation, we realized we did not have the internal capacity and talent yet to ramp up executing in Adobe on our own and M2 quickly was willing to take on a heavy role building campaigns to drive the actual execution. M2 has been a wonderful partner always willing to coach and quickly respond to our changing needs regarding the scope of work and role we asked them to take on for us over the last year and a half ."
" We worked with M2 Partners during our Adobe Campaign implementation and could not be more grateful. It was comforting to have a team with such expertise and knowledge of Adobe Campaign walk us through every step of the implementation process. The M2 team was very professional, skilled, and extremely flexible with our schedule. We are excited about the possibilities of Adobe Campaign and even more excited to continue our partnership with M2 Partners ."
M2 Partners worked with us on an Adobe Campaign Standard implementation. Not only did the group have the connections needed to expedite requests with Adobe, they knew the platform inside and out and were able to help us adapt the product to our needs. I appreciate that every interaction was professionally conducted and their work was delivered on schedule, yet I felt completely at ease with the entire team. I am looking forward to working with M2 again.”