Leadership Team

Jill M Speirs

Founder, President & CEO

Jill founded M2 in 2011, and has since built a global practice (US, Canada & Europe) focused on Campaign Automation, Data Management, Asset Management, Analytics Solutions & Support Services for the B2C & B2B Marketer.

Her career spans over 30 years in marketing with experience in Retail, Financial Institutions, Telco & Energy industries prior to M2. As an Executive she led National & Global initiatives for Sears, RBC, ING DIRECT & Bell aligning the corporate strategies, business processes & channel execution to the right technology enablers.

Her success has been the ability to understand a company’s business challenges and opportunities, set the strategic direction, build the business case for change, and lead the integration of four key enablers, people, process, data and technology to turn a company’s focus on the customer.

Medhi Berrahou

Managing Director

Mehdi has been an integral part of building out M2’s global practice since 2012.
He is a Solutions-oriented IT software & systems Director with 10+ years experience designing, developing, implementing and supporting complex infrastructures and technical solutions for international leaders in the MarTech industry. Superior expertise with development methodologies, developer supervision and client relations. Motivational and influential project manager, providing effective leadership in fast-paced, deadline driven environments. Track record of surpassing goals and expectations for quality, schedule and cost while implementing leading-edge IT solutions.

Specialized in aligning the B2C Marketer’s strategies, data management & their channel processes with Adobe’s “Best of Breed” technology solutions across the Adobe Experience Cloud.

Hamid Ouikene


As a Director for M2 Partners (M2) he leads a team that drives excellence with our clients consistently exceeding their expectation and delivering outstanding results.

Hamid brings over 10+ years of a unique combination of experience as both a Software Developer and Adobe Campaign & Adobe Experience Manager (Sites & Assets) Expert. He brings over a decade of hands-on experience in designing and developing various applications, processes and systems across a variety of technical environments and industries. He also has considerable expertise successfully steering Adobe Projects from A-Z – including design, development, implementation, client relations and project management – in high pressure, time sensitive environments.

His practice within M2 is aligning B2C & B2B strategies, business processes, data management & the channel execution with Adobe’s “Best of Breed” technology solutions.