Adobe Analytics Vs. Adobe Customer Journey Analytics
Adobe Analytics and Adobe Customer Journey Analytics are both powerful solutions for data collection and analysis but serve different purposes.
Fundamental Differences
- Adobe Analytics: Primarily focuses on online data from websites and mobile apps. It can import other data but centers on online interactions.
- Adobe Customer Journey Analytics: Incorporates any data source for a comprehensive view, ideal for businesses wanting to analyze diverse data sets beyond web and app data.
Data Collection
- Adobe Analytics: Collects data within the solution, focusing on web and app interactions.
- Adobe Customer Journey Analytics: Uses Adobe Experience Platform datasets, allowing data integration from multiple sources such as POS systems, CRM platforms, and more.
Data Processing
- Adobe Analytics: Processes data immediately after collection, suitable for real-time insights.
- Adobe Customer Journey Analytics: Processes data at report time using AEP datasets, with powerful report-time processing and data prep capabilities.
Flexibility and Integration
- Adobe Analytics: Functions as a data collection library and reporting interface for web and app trends.
- Adobe Customer Journey Analytics: Incorporates diverse data sets, including personally identifiable information, and can integrate with other Adobe tools like Adobe Real-Time Customer Data Platform for advanced use cases.
Use Cases
- B2B Companies: Adobe Analytics for web activity insights of qualified leads.
- Omni-Channel Retailers: Adobe Customer Journey Analytics for attributing omni-channel CLTV to web campaigns.
- Healthcare Providers: Adobe Customer Journey Analytics to connect online activity with pharmacy POS data.
- Future-Proof Tech Stack: Adobe Customer Journey Analytics for a comprehensive, first-party data-driven approach.
To learn more about Adobe Analytics or Adobe Customer Journey Analytics, reach out to [email protected], or visit the solutions page on our website, www.m2partnersglobal.com.
