MarTech Conference Fall 2024 – M2 Partners Presentation
Our President and CEO, Jill M. Speirs, and Managing Director, Mehdi Berrahou, recently spoke at the MarTech Conference Fall 2024. Watch our session on demand to learn how the alignment of four key enablers — people, process, data, and technology — drive your Marketing team’s success.
Marketing teams continue to struggle with the same three core issues year after year: a lack of consolidated data in one place, a siloed work environment using multiple tools that can’t talk to each other, and technology driving processes rather than vice versa. Sound familiar?
Reaching the right customer at the right time requires a synchronized effort between an organization’s marketing automation team and how they map customer journeys based on current and future use cases.
After this session you’ll be able to:
- Understand the importance of aligning people, processes, and data with the right technology.
- Identify roles in the marketing automation team and how they help drive the technology decision-making process.
- Understand the power of a singular marketing platform for the entire team to drive true real-time 1-to-1 customer communication.
- Explain how a singular platform (single technology) enables a marketing team to work together to design, build, deploy and report on all of their customer communications.
At M2 Partners, we help brands improve their marketing strategy through tailored technology solutions that align people, process, data, and technology. Ready to elevate your brand and meet consumer demands? Contact Andrew Speirs at [email protected] or book a call through our website https://m2partnersglobal.com/contact-us/ to discover how we can drive growth together.
