Deep Dive into the New Adobe Campaign v8 Web UI

The newly redesigned Adobe Campaign v8 Web UI offers a unified and consistent user experience across Adobe Experience Cloud products. This streamlined interface simplifies various aspects of campaign management, enhancing efficiency and usability. The home page of the web UI provides quick access to all Adobe Experience Cloud solutions, along with notifications and support options that keep users informed and assist with troubleshooting.

Enhanced Workflow and Usability

One of the primary benefits of the new web UI is its ability to simplify the process of creating audiences, defining campaigns, and designing email content. This intuitive interface allows users to manage their campaigns more effectively by integrating third-party databases and accessing other essential tools such as Adobe Experience Platform and Adobe Analytics.

Customization and Flexibility

The web UI supports the use of predefined filters and offers customization options for the Explorer navigation. This flexibility allows users to tailor their interface to better suit their workflow, making it easier to navigate and manage campaign elements. The interface is continually updated with new features and capabilities, reflecting Adobe’s commitment to evolving and improving user experiences.

Powerful New Capabilities

The Campaign v8 Web UI introduces several powerful features designed to enhance campaign management. The reimagined workflow canvas interface allows users to design and manage processes with greater ease. Dynamic content capabilities enable the delivery of highly targeted and personalized experiences to audiences, leveraging native integration with Adobe Experience Platform audiences for improved relevancy.

Template management has been streamlined for workflows, deliveries, campaigns, and content, providing users with a more organized and efficient approach to campaign design. Additionally, the new, simplified query modeler facilitates audience definition and customization, making it easier to create and apply rules within workflow activities, such as Split and Reconciliation, to meet specific needs.

Intuitive Query Modeler

The updated query modeler offers a more intuitive approach to audience management. Users can define target audiences for messages or workflows and create new audiences tailored to their specific needs with ease. The modeler allows for the application of rules within various workflow activities and the creation of predefined filters to streamline data operations. Custom rules can be established to filter data displayed in reports and lists, such as recipient and delivery lists.

Cross-Channel Campaign Management

The web UI excels in cross-channel campaign management, supporting the creation, design, personalization, scheduling, and sending of email, SMS, and push notifications. Users can design personalized email content with the email designer and execute cross-channel campaigns seamlessly. The UI also provides tools to define target audiences, preview and test messages, and monitor campaign performance through built-in reports.

Blueprint for Campaign v8

Campaign v8 is particularly well-suited for a range of use cases. It effectively manages highly complex batch-based messaging programs and supports onboarding and re-marketing campaigns. The platform is also ideal for direct mail advertising, brochure, and magazine campaigns. For simpler transactional messaging needs—such as password resets, email receipts, and order confirmations—Campaign v8 offers a streamlined approach. Additionally, the integration of Campaign data with Adobe Experience Platform facilitates analysis and profile building, while real-time customer data platform audiences can be shared back to Campaign for enhanced targeting.

Elevate Your Campaign Management with Adobe & M2 Solutions

The Campaign v8 Web UI represents a major advancement in campaign management, offering a range of powerful features and intuitive tools designed to enhance user experience and campaign effectiveness. With these capabilities, users can achieve more targeted, personalized, and efficient campaign management, leading to better marketing results.

M2 Partners leverages Adobe Experience Cloud to provide superior campaign solutions. Adobe Target enables the delivery of personalized content to the right audience at optimal times, boosting engagement and conversion rates. Adobe Campaign supports the creation and execution of personalized campaigns across multiple channels, ensuring a cohesive and impactful approach.

To learn how Adobe Campaign can improve business performance, contact Andrew Speirs at [email protected] for expert guidance.