Adobe Experience Manager – Assets

Adobe Experience Manager Assets is a customizable and scalable digital asset management (DAM) system designed to streamline asset organization, governance, activation and insights. With AI-powered search, automated tagging, and seamless integrations, it enables teams to efficiently manage millions of assets while insuring organization, brand consistency, and compliance. By intelligently delivering rich media across channels, businesses can create personalized, high-impact customer experiences at scale–anytime, anywhere.

If you are a business looking to efficiently organize, manage, and distribute digital content, here are some key reasons to use a DAM:

Key Capabilities and Use Cases

1. Discovery:
   • Flexible Asset Ingestion ­– Easily upload and manage any asset, including 3D and rich media in the DAM through bulk ingestion or direct storage integration all from a centralized location.
     • Example: A sportswear brand uploads thousands of 3D product renders and high-resolution videos in bulk to their DAM, syncing them directly with cloud storage for easy access.
   • Asset Metadata Organization – Enables efficient asset organization with customizable metadata and tagging. Admins can define metadata properties for better searchability, automate multilingual metadata translation, and integrate third-party metadata.
     • Example: A global retailer tags product images with metadata like season, color, and SKU, while automating multilingual metadata translation for international teams.
   • Smart Tagging and AI Tools – Reduce manual tasks and enhance search, accessibility and brand consistency with AI-powered tagging, automated alt-text, and logo detection.
     • Example: A media company uses AI to auto-tag news images with relevant keywords, generate alt-text for accessibility, and detect brand logos in user-generated content.
   • Asset Search – Easily find assets with natural language search, advanced filters, and multiple access points. Contextual and cross-language search enhances discovery, while search access via DAM author and Content Hub provide tailored access for admins, teams, and partners.
     • Example: A fashion company’s marketing team quickly finds past campaign images using natural language search, filtering by color, model, and region.
   • First- and Third-Party Search – Integrate Dynamic Media with open APIs for seamless asset search across applications. Connect to Creative Cloud Libraries for streamlined workflows or use Adobe Firefly to generate on-brand assets from search queries, leveraging custom AI models trained on your DAM imagery.
     • Example: A creative agency integrates their DAM with Adobe Firefly to generate branded social media assets from simple text prompts, ensuring consistency across campaigns.

2. Governance:
   • Digital Asset Management – Set role-based permissions to control asset access, enforce approval rules, and manage expiration. Secure delivery ensures timely publishing, while granular controls regulate access by asset, folder, or license type.
     • Example: A global cosmetics brand sets role-based permissions so only designers can edit assets, marketers can access approved images, and expired campaign assets are automatically removed from public use.
   • Asset Governance – Safeguard brand integrity and ensure compliance with digital rights management, automated asset expiration, and controlled access based on approval status.
     • Example: A sportswear brand restricts access to athlete endorsement photos based on contract terms, automatically expiring assets when sponsorship deals end to prevent unauthorized use in future campaigns.
   • Asset Integrity – Keep your DAM organized with version control, duplicate detection, and customizable workflows. My Workspace streamlines daily tasks, while APIs enable direct asset management and customization.
     • Example: A fashion retailer’s DAM detects duplicate product images, enforces version control for edits, and automates approval workflows, ensuring teams always use the latest approved assets.

3. Activation:
   • Asset Transformation – Quickly generate unlimited content variations for personalized experiences across any channel with tools to optimize, remix, and transform imagery, video, and 3D content.
     • Example: A retail brand automatically generates multiple versions of a product image, adapting it for web, mobile, and social media while applying localized text overlays for different regions.
   • Dynamic Media and Smart Crop – Streamlines asset transformation with tools like Smart Crop for automatic cropping, bulk cropping, custom profiles, and high-quality swatches. It supports easy format changes, consistent cross-device experiences, multilingual video automation, and interactive shoppable content.
     • Example: A fashion brand uses Smart Crop to automatically adjust campaign images for Instagram, Facebook, and website banners, ensuring key elements remain in focus.
   • Delivery Optimizations ­– Ensures faster load times and high-quality viewing across channels, with features like DASH video support, custom encoding profiles, and Smart Imaging to reduce image file size by up to 70% based on bandwidth and device.
     • Example: A streaming service leverages Smart Imaging to reduce video and image file sizes based on user bandwidth, ensuring fast load times without sacrificing quality.
   • Delivery Management – Enables easy access to brand-approved assets with search, metadata tagging, and third-party integrations for seamless delivery across channels, including CMS, PIM, email, and social platforms.
     • Example: A global electronics company syncs its DAM with its CMS and e-commerce platform, ensuring only brand-approved product images and videos are used across its website and marketing emails.

4. Insights:
   • Operational Insights – Experience Manager Assets provides insights on asset usage, including top downloads, shares, and frequency. Generate reports on asset activity, view My Workspace metrics like downloads and storage usage, and access Content Hub statistics by region, campaign, or other filters.
     • Example: A global fashion retailer tracks which product images are downloaded most by regional teams, helping them identify popular styles and optimize future content creation.
   • Performance Insights – Integrations with Adobe Analytics and third-party tools provide insights into asset performance across channels, tracking clicks, usage, and visits in Experience Manager Assets. Linking performance data with content through Adobe Experience Platform optimizes audience experiences.
     • Example: A beauty brand integrates Adobe Analytics to measure how often product images are clicked on e-commerce pages, using the data to refine visuals and improve conversions.
       

Adobe Experience Manager – Assets vs. Sites

• Adobe Experience Manager – Assets is ideal if you are a business managing large volumes of digital content and require efficient ways to organize, store, and deliver assets from multiple channels.
• Adobe Experience Manager – Sites is ideal if you are a business that requires a robust, scalable CMS to manage and deliver personalized, dynamic web experiences across multiple digital touchpoints.
• Combining Adobe Experience Manager – Sites & Assets is ideal if you are a business with large-scale digital content needs and a requirement for seamless, consistent, and efficient asset management and content delivery across multiple channels. By leveraging both Asset and Site Management systems, businesses can optimize their workflows driving greater engagement and results.

Stay tuned for our deep dive into Adobe Experience Manager – Sites and contact us to learn more about how we can help your business integrate Adobe solutions to drive marketing success for your team.