Adobe Analytics Vs. Adobe Customer Journey Analytics

Adobe Analytics and Adobe Customer Journey Analytics are both powerful solutions for data collection and analysis but serve different purposes.

Fundamental Differences

Adobe Analytics: Primarily focuses on online data from websites and mobile apps. It can import other data but centers on online interactions.

Adobe Customer Journey Analytics: Incorporates any data source for a comprehensive view, ideal for businesses wanting to analyze diverse data sets beyond web and app data.

Data Collection

Adobe Analytics: Collects data within the solution, focusing on web and app interactions.

Adobe Customer Journey Analytics: Uses Adobe Experience Platform datasets, allowing data integration from multiple sources such as POS systems, CRM platforms, and more.

Data Processing

Adobe Analytics: Processes data immediately after collection, suitable for real-time insights.

Adobe Customer Journey Analytics: Processes data at report time using AEP datasets, with powerful report-time processing and data prep capabilities.

Flexibility and Integration

Adobe Analytics: Functions as a data collection library and reporting interface for web and app trends.

Adobe Customer Journey Analytics: Incorporates diverse data sets, including personally identifiable information, and can integrate with other Adobe tools like Adobe Real-Time Customer Data Platform for advanced use cases.

Use Cases

B2B Companies: Adobe Analytics for web activity insights of qualified leads
Omni-Channel Retailers: Adobe Customer Journey Analytics for attributing omni-channel CLTV to web campaigns.
Healthcare Providers: Adobe Customer Journey Analytics to connect online activity with pharmacy POS data.
Future-Proof Tech Stack: Adobe Customer Journey Analytics for a comprehensive, first-party data-driven approach.

To learn more about Adobe Analytics or Adobe Customer Journey Analytics, reach out to [email protected], or visit the solutions page on our website, www.m2partnersglobal.com.