Last revised: November 26, 2024 

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M2 Partners Inc. (“M2 Partners”, “we”, “our” or “us”) recognizes the importance of privacy. The purpose of this Privacy Statement is to inform you about our privacy practices, including how we collect, use, and disclose your personal information.

What This Privacy Statement Covers

This Privacy Statement covers the following topics:

• Personal Information We Collect

• How We Use Your Personal Information

• How We Share Your Personal Information

• Your Consent to the Collection, Use and Disclosure of Your Personal Information

• Our Use of Cookies

• Opting Out of Marketing Communications

• Retention, Storage, and International Transfer of Personal Information

• Information Security

• Accessing and Updating Your Personal Information

• Third-Party Websites and Services

• Changes to this Privacy Statement

• How to Contact Us

Personal Information We Collect

“Personal information” means information about an identifiable individual as described under Canadian privacy laws.

Personal information does not include any business contact information that is solely used to communicate with you in relation to your employment, business or profession, such as your name, position name or title, work address, work telephone number, work fax number or work e-mail address.

We may collect, use, and disclose different types of personal information, depending on our relationship with you. Generally, we collect the following types of personal information (not all of which may apply to you):

• identity information, such as your name;

• contact information, such as your billing address, delivery address, e-mail address and telephone numbers;

• technical and usage information when you use our website, such as your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website;

• professional information, such as your professional designations and the name of your employer;

• event participation information, such as your enrollment and attendance at our events;

• information provided via surveys and contests; and

• marketing and communications information, such as your preferences for receiving our newsletter.

We may also use and share aggregated and anonymized data to improve our services.

How We Use Your Personal Information

We generally use your personal information for the following purposes:

• to determine your eligibility for our services in accordance with applicable laws and our policies;

• if you use our website, to administer your use of the website;

• to respond to your inquiries, complaints or requests;

• to communicate with you through our newsletter or other communications;

• to manage our business and our arrangements with our clients, including to detect and prevent errors and fraud;

• to improve the effectiveness and efficiency of our operations, products, services, and programs;

• to investigate legal claims and protect our rights, operations or property;

• for such other purposes as you may consent to from time to time; and

• as otherwise required or permitted by law.

How We Share Your Personal Information

We generally identify to whom, and for what purposes, we will disclose your personal information (and we obtain your consent to such disclosure) at the time we collect your personal information.

We may disclose your information when we believe such disclosure is required or permitted by law. In addition, we may disclose your personal information to a third party in the event of any significant business transaction, such as a merger or reorganization.

We may rely on service providers to perform a variety of services on our behalf. If we transfer your personal information to a service provider, we require that they maintain the confidentiality of your personal information and keep it secure. We also require that our service providers comply with applicable privacy laws and only use your personal information for the limited purposes for which it is provided.

Your Consent to the Collection, Use and Disclosure of Your Personal Information

We collect, use, and disclose your personal information with your consent or as permitted or required by law. How we obtain your consent, including whether it is express or implied, will depend on the circumstances and the sensitivity of the personal information in question. Generally, we will seek your consent at the time we collect your personal information, either orally, electronically, or in writing.

If you provide personal information about another individual to us, it is your responsibility to obtain the consent of that individual to enable us to collect, use and disclose their information as described in this Privacy Statement.

If you wish to withdraw your consent to our collection, use or disclosure of your personal information, please contact us using the contact information in the “How to Contact Us” section below. We will accommodate your request to withdraw consent, subject to legal or contractual restrictions. Withdrawal of your consent may mean that we will no longer be able to provide you with certain products or services.

Our Use of Cookies

A “cookie” is a small text file that contains information and is stored on your computer. Cookies are used purely for technical purposes to facilitate use of our website. One type of cookie saves a file permanently on your computer. Cookies will be used to personalize a web page according to the user’s choices and interests. The other main type of cookie is called a “session cookie”. While you are visiting a web page, session cookies are sent between your computer and the server to access information. Session cookies disappear when you turn off your web browser. For more information about cookies generally please visit www.allaboutcookies.org.

We utilize cookies that are technically necessary and that increase the functionality of using our website. In addition to cookies, we may use web beacons, pixels and similar technologies when you use our website, including but not limited to Google Analytics, for our business or analytical purposes, such as assessing traffic on our website and understanding how customers utilize our website.

If you do not wish to accept cookies, you can adjust your web browser settings so that you automatically deny the storage of cookies or are informed each time a website requests to store a cookie. Previously stored cookies can also be deleted through your web browser. Please refer to your web browser’s help pages for more information. Some areas or features of our website rely on cookies and may not work if you delete or decline cookies.

Google Analytics

Our website utilizes Google Analytics, a service from Google LLC (“Google”) that uses cookies. The information collected by the cookies (which includes your IP address) is transferred to Google who stores and processes the information in the United States. Google uses the information to provide us with an analysis of your use of our website, overall use of and traffic on our website. You can opt out of Google Analytics by downloading and utilizing the Google Analytics Opt-out Browser Add-on. By using our website, you understand and acknowledge our use of Google Analytics.

Opting Out of Marketing Communications

If you no longer want to receive marketing-related e-mails from us, you may opt out of receiving marketing-related e-mails by clicking the “unsubscribe” link at the bottom of any e-mail you receive from us. You may also opt out by contacting us directly using the contact information in the “How to Contact Us” section below.

Please note that if you opt out from receiving marketing-related e-mails, we may still need to send you communications about your use of our products or services, or other matters.

Retention, Storage, and International Transfer of Personal Information

We will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, and as permitted or required by law.

We may transfer your personal information outside of Canada to fulfill the purpose for which we collected it, including for processing and storage by service providers. While your personal information is outside of Canada, it is subject to the laws of the country in which it is located, which may have different data protection laws than Canada. Those laws may require disclosure of your personal information to authorities in that country. For more information about our policies and practices regarding service providers outside of Canada, contact us using the contact information in the “How to Contact Us” section below.

Information Security

We have implemented physical, organizational, contractual, and technological security measures in an effort to protect your personal information from loss or theft, unauthorized access, use, or disclosure.

Despite these measures, we cannot guarantee that our safeguards will always be effective. A breach of security safeguards can result in risks such as phishing and identity theft.

If you have reason to believe that your personal information is no longer secure, please contact us immediately using the contact information in the “How to Contact Us” section below.

Accessing and Updating Your Personal Information

We expect you to supply us with updates to your personal information, when required. We will not routinely update your personal information unless such a process is necessary.

You may make a request to review any personal information about you that we have collected, used, or disclosed, and we will provide you with any such personal information to the extent required by applicable laws.

You may also challenge the accuracy or completeness of your personal information in our records. If you demonstrate that your personal information in our records is inaccurate, incomplete or equivocal, we will amend or delete your personal information as required. Where appropriate, we will transmit the amended information to third parties to whom we have disclosed your personal information.

We may require that you provide sufficient identification to fulfill your request to access or correct your personal information. Any such identifying information will be used only for this purpose. We will not charge you any fees to access your personal information in our records without first providing you with an estimate of the approximate fees, if any.

If you object to how we handle your request, you may have the right to make a complaint to the Privacy Commissioner of Canada or the applicable provincial privacy commissioner.

Third-Party Websites and Services

We may provide links to third-party websites for your convenience and information. We may also make opportunities available to you to purchase, subscribe to, or use other products or services from third parties with different privacy practices. Those other websites, products, or services are governed by the privacy statements and policies of the respective third party. This Privacy Statement does not extend to any websites, products, or services provided by third parties. We do not assume responsibility for the privacy practices of third parties and we encourage you to review all third-party privacy statements prior to using third-party websites, products, or services.

Changes to this Privacy Statement

The Privacy Statement was last revised as of the date that appears at the top of this page. To review a summary of recent changes, click here.

From time to time, we may make changes to this Privacy Statement. When changes are made, they will become immediately effective when published in a revised Privacy Statement posted on our website, unless otherwise noted. We may also communicate the changes to this Privacy Statement by other means.

How to Contact Us

All comments, questions, concerns, or requests regarding your personal information or our privacy practices should be forwarded to our Privacy Officer as follows:

 

Privacy Officer

[email protected]

2 Bloor Street West, Seventh Floor

Toronto, Ontario, M4W 3E2