our History

Discover the story of M2 Partners—how we’ve grown into a global leader in delivering innovative marketing solutions, driving success for B2C and B2B clients across industries.

2011: M2 in the US & CANADA

M2 was founded by Jill M. Speirs in 2011 and has since built a global practice focused on Campaign, Data Management, Asset Management & Analytics solutions & services for B2C & B2B clients across North America and Europe.

2012: Neolane Partnership

M2 began providing Marketing Automation solutions & services to the marketer. Specifically, Campaign Management through our strategic partnership with Neolane.

2013: Adobe Partnership

Since the acquisition of Neolane by Adobe in 2013, M2 has been a partner of Adobe’s. The more than decade long relationship has resulted in M2 being recognized as a premier implementation partner.

2017: M2 in Europe & Morocco

As of 2017 our team has expanded globally – operating in the US, Canada, Europe and Morocco. We have worked in Retail, Publishing, Automotive, Research, Health, Financial Services, Insurance, Entertainment, Energy, Telco and Education and many other business sectors.

2019 – Present: M2 Full Adobe Experience Cloud

Our continued focus is aligning B2C & B2B strategies, business processes, data management & the channel execution with Adobe’s “Best of Breed” technology solutions. Since 2019, M2 has moved beyond Campaign and successfully moved across many Adobe Experience Cloud offerings.

Visit our About Us page to learn more about M2’s journey, core values, and commitment to empowering marketers with innovative solutions.